Microsoft takes on Apple with it’s new Windows app store policies

By Maaz Perwez
Microsoft Apple Logo

Just a while ago, we heard about the mishap with Epic Games as Google and Apple removed Fortnite and Epic stores from their respective app stores. Apple didn’t stopped there, they even removed their developer’s account, which means they can’t even develop any apps for Apple devices. All this happened because of the 30% share that Google and Apple charges, which Epic games didn’t wanted to share.

Now Microsoft came into play and has made some concrete commitments towards app developers. The Bill Gates owned company has published ten principles adopting for its developers. These Microsoft’s new store policies will help the app developer’s a lot and create a friendly work environment. In a statement, Microsoft has said that they won’t block the business or payments of any other competing stores on their platforms.

These Microsoft’s new store policies directly take down the incident between Epic games, Apple, and Google. Epic Games made its payment interface, which was breaking the store policies of Apple and Google, which in return, both the tech giants threw the Epicgames out of their eco-systems. Now, Microsoft is helping them and indirectly taking Apple and Google down as well. “Windows 10 is an open platform,” says Rima Alaily, deputy general counsel at Microsoft. “Unlike some other popular digital platforms, developers are free to choose how they distribute their apps.”

Here are all of Microsoft’s new store policies listed below:

  1. Developers will have the freedom to choose whether to distribute their apps for Windows through our app store. We will not block competing app stores on Windows.
  2. We will not block an app from Windows based on a developer’s business model or how it delivers content and services, including whether content is installed on a device or streamed from the cloud.
  3. We will not block an app from Windows based on a developer’s choice of which payment system to use for processing purchases made in its app.
  4. We will give developers timely access to information about the interoperability interfaces we use on Windows, as set forth in our Interoperability Principles.
  5. Every developer will have access to our app store as long as it meets objective standards and requirements, including those for security, privacy, quality, content, and digital safety.
  6. Our app store will charge reasonable fees that reflect the competition we face from other app stores on Windows and will not force a developer to sell within its app anything it doesn’t want to sell.
  7. Our app store will not prevent developers from communicating directly with their users through their apps for legitimate business purposes.
  8. Our app store will hold our own apps to the same standards to which it holds competing apps.
  9. Microsoft will not use any non-public information or data from its app store about a developer’s app to compete with it.
  10. Our app store will be transparent about its rules and policies and opportunities for promotion and marketing, apply these consistently and objectively, provide notice of changes, and make available a fair process to resolve disputes.

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